Rabu, 26 Mei 2010

Stolichnaya

Stolichnaya (Russian: Столичная, ISO 9: Stoličnaâ, also known as Stoli) is a Russian vodka made of wheat and rye grain.

Fermentation of Stolichnaya starts with wheat and rye grains and artesial water from the Russian city of Samara and the Kaliningrad region.

The fermentation takes about 60 hours. Once fermentation is complete the resulting liquid is distilled four times to a strength of 96.4% ABV.

This spirit is then diluted to bottling strength with more artesial well water. It is then filtered through quartz, sand, activated charcoal, and finally through woven cloth.

The brand's logo features the words "Stolichnaya vodka" in gold cursive script, over a drawing of a Moscow landmark currently under re-construction, the Hotel Moskva, where Stalin once stayed and the site of one of the first Metro stations in the capital city. ("Stolichnaya" is the adjectival form of "stolitsa" ["столица"], meaning "capital city".)

Stolichnaya has its origins in the Moscow State Wine Warehouse No. 1 which was opened in 1901 by the authorities to ensure higher quality vodka production. Since 2001, Stolichnaya trademark has been an object of a dispute between the SPI Group and the government of Russia.

In 1972, the PepsiCo company struck a barter agreement with the then government of the Soviet Union, in which PepsiCo was granted exportation and Western marketing rights to Stolichnaya vodka in exchange for importation and Soviet marketing of Pepsi-Cola. This exchange led to Pepsi-Cola being the first foreign product sanctioned for sale in the U.S.S.R.

After the breakup of the Soviet Union Stolichnaya vodka continued to be produced for export in several of the ex-Soviet republics, including Ukraine.The bottles retained their Soviet-era labels.

In August 1991, the Soviet patent office revoked the Soviet agency's right to use the Stolichnaya name in Russia. This led to numerous lawsuits, including what companies could market vodka under this name in the United States.

On November 20, 1992, a federal judge ruled that PepsiCo would maintain the exclusive right to the name in the United States, as allowing others to market under the name would bring a "risk of irreparable harm" to the trademark.

In 2002, a Moscow court ruled that Russia would get back the rights to the Stolichnaya brand name from Soyuzplodimport (SPI). In 2009, William Grant & Sons USA signed an agreement to distribute Stolichnaya in the USA.



Source: http://en.wikipedia.org/wiki/Stolichnaya


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